The Making Of Air: Insights Into Ben Affleck's Vision And Michael Jordan's Influence

Before Ben Affleck directed Air, the new film about the origin of Nike’s Air Jordan shoe line, he wanted to sit down and have a conversation with His Airness himself: Michael Jordan. Affleck felt it was crucial to understand what mattered most to Jordan, stating, “I just wasn’t going to make this movie without asking him, ‘What matters to you?’” This conversation set the tone for a film that not only tells a story but honors the legacy of one of the greatest athletes of all time.

During the world premiere of Air at the SXSW Film & TV Festival in Austin, Texas, Affleck shared that Jordan had two specific requests for the film. He insisted that Howard White, the longtime vice president of Nike’s Jordan Brand, be included, and that the talented Viola Davis portray his mother, Deloris Jordan. Affleck described this as akin to playing basketball on Jordan’s court, needing to fulfill his wishes to proceed.

In the end, Affleck was able to grant both requests, showcasing the close connection between Jordan and the film’s narrative. Air is more than just a movie; it’s a tribute to the people who played pivotal roles in the creation of the iconic Air Jordan brand. With a strong cast featuring Matt Damon as Sonny Vaccaro and Affleck himself as Phil Knight, the film has already started to receive positive acclaim.

Overview of Air: The Story Behind the Iconic Brand

Air tells the remarkable true story of the origin of Nike’s Air Jordan line of basketball shoes and athletic apparel. It chronicles the journey of Sonny Vaccaro, a shoe salesman who worked tirelessly to sign Michael Jordan to his first sneaker deal during his rookie year in 1984. At that time, Nike's basketball division was struggling to make a name for itself in a competitive market.

Initially met with skepticism, the partnership, worth $15 million, would eventually change the landscape of sports marketing. The Air Jordan brand became one of the most recognized names in athletics, transforming both the sneaker industry and the marketing of sports in general. Affleck’s direction and production efforts aim to capture the essence of this monumental shift.

Viola Davis: A Key Player in the Film

Affleck had high praise for Viola Davis, referring to her as “the best actor I’ve ever seen.” Despite not appearing in the film, Jordan's influence was felt throughout, especially in the portrayal of his family. Davis's role as Deloris Jordan highlights the importance of family support in Jordan’s life and career.

Interestingly, Davis only found out during the SXSW premiere that Jordan personally recommended her for this role. This revelation left her both surprised and honored, demonstrating the respect Jordan has for her talent. Her real-life husband, Julius Tennon, plays James R. Jordan Sr., adding another layer of authenticity to the film.

Who is Howard White?

Howard White, a significant figure in Michael Jordan's life, is portrayed in the film as well. A standout point guard at the University of Maryland, White was drafted by the Washington Bullets in 1973, but knee injuries forced him to retire early. He found a new path at Nike, where he has worked for nearly four decades.

As vice president of Nike’s Jordan Brand, White has been instrumental in shaping the success of the Air Jordan line. He is not only a mentor to Jordan but also a close friend, guiding him throughout his career. This relationship exemplifies the importance of collaboration and support in achieving greatness.

Affleck seized the opportunity to cast Chris Tucker as White, knowing Tucker's friendship with him would bring authenticity to the role. Tucker's involvement adds a personal touch to the film, as he shares a bond with both Jordan and White, making the story even more compelling.