Mahindra & Mahindra experienced a mixed performance in August 2025. The company reported total sales of 75,901 vehicles, nearly matching the 75,883 units sold during the same month the previous year. While overall figures remained stable, sales varied across different segments. Domestic SUV sales reached 39,399 units, marking an approximate 9% decrease year-over-year. Uncertainty surrounding GST reforms appears to be influencing SUV demand, with customers adopting a wait-and-see approach pending the final tax rate announcements. The commercial vehicle segment performed better for Mahindra, with sales in this category totaling 32,954 units, a 12% increase compared to the previous year. Exports also saw a rise of 16%, with a total of 3,548 units shipped to foreign markets. The company anticipates a boost in sales during the upcoming festive season. Mahindra plans to launch several new SUVs in India by the end of 2026, including facelifts of the Thar 3-door, XUV700, and Scorpio N, along with a new electric SUV, the next-generation Bolero and Bolero EV, as well as XUV 3XO hybrid and EV models. The updated Mahindra Thar is expected to be available for sale in the coming months. The XUV700 and Scorpio N facelifts are anticipated to launch in early 2026.
