As International Women’s Day approaches, &TV is rolling out an innovative campaign ‘Selfie Lo, Shine Karo’ featuring beloved actress Shilpa Shinde from ‘Bhabiji Ghar Par Hai’. This initiative aims to empower women by encouraging them to click selfies, share their glow, and unlock star-like opportunities.
Scheduled for March 7-8 at Lucknow’s largest mall, the event will feature interactive selfie zones where women can pose, tag &TV on social media, and participate in exciting draws. Shilpa Shinde will grace the occasion, chatting with participants, taking selfies, and motivating them to celebrate themselves unapologetically.
In an exclusive statement, Shilpa shared, ‘I truly believe confidence begins with self-perception. &TV’s platform is incredible—it celebrates women and gives them the recognition they deserve.’ Eagerly awaiting the event, she said, ‘Joining women in Lucknow to spread this message of shining bright is something I’m looking forward to immensely.’
Adding thrill, a few chosen participants on March 8 will meet Shilpa personally, while the grand winner’s selfie will be spotlighted in an &TV episode, catapulting her to mini-stardom.
Kaveri Das, &TV Chief Channel Officer and ZEE5 Hindi Business Head, commented, ‘We go beyond storytelling at &TV by building tangible platforms for women’s empowerment. This campaign delivers real visibility, turning celebrations into lasting impact.’
She continued, ‘It’s about providing confidence boosts, real chances, and memorable experiences that resonate deeply.’ With its catchy tagline ‘Selfie Lo, Shine Karo, Star Ban Jao’, the drive is poised to engage communities, foster self-assurance, and highlight women’s untapped potential in a joyful, accessible way.