In a resounding win for Realme, the CMR Consumer Insight Survey 2026 crowns it the favorite smartphone brand among young Indians. Fueled by exceptional user satisfaction, the brand has captured the hearts of Gen Z and millennials in urban hubs.
Young buyers seek devices that deliver blazing performance, all-day battery, and eye-catching aesthetics that scream individuality. The eight-city poll shows 74% glued to screens for more than four hours daily, underscoring the need for unflinching reliability.
Camera prowess sways 86%, while 79% value rapid charging and enduring power. Realme tops customer satisfaction charts with an impressive NPS of 81, outpacing rivals and cementing its status as the go-to for youth energy.
Positioned as vibrant and high-octane, Realme resonates deeply. Half of surveyed youth eye upgrades soon, lured by superior cameras and sleek looks. Friends’ advice and digital reviews tip the scales in buying choices.
‘This accolade fills us with pride,’ said Realme India CMO Francis Wong. ‘It validates youth faith in our innovations, cameras, and overall experience. We’ll keep nurturing this connection.’
CMR’s Prabhu Ram added: ‘Today’s youth integrate phones into their core identity. Expectations for design, reliability, battery, and imaging are table stakes. Superior post-purchase support ensures longevity. Realme nails this formula.’
Realme’s TWS earbuds also impress, earning rave reviews for style, stamina, and audio fidelity. Effortless buying and stellar service build unwavering allegiance.
With youth leaning into tech that matches their dynamic lives, Realme is geared to deliver transformative mobile moments ahead.