In a significant push for India’s handloom industry, the Pariskriti exhibition at New Delhi’s India International Centre is enabling direct sales from artisans to consumers. Running through February 28, 2026, the week-long fair features stalls from 20 states, spotlighting national award-winning talents.
Dr. M. Bina, the Development Commissioner for Handlooms, emphasized the expo’s role in eliminating intermediaries. ‘Premium clientele frequent this venue, giving weavers exposure to high-end markets and boosting their earnings,’ she told reporters. Last year’s success has paved the way for this annual tradition, fostering long-term brand recognition.
Varanasi’s Angika Kushwaha, recipient of the 2023 National Award for handloom marketing, represents her region’s iconic sarees, lehengas, and shawls. ‘Customers here appreciate the authenticity – no compromises on quality,’ she enthused, crediting the Textiles Ministry for this golden opportunity.
Echoing similar sentiments, West Bengal’s Khokan Nandi displayed his Jamdani sarees, a craft he’s pursued since childhood. ‘Our village once teemed with weavers, but fair pay was elusive. Now, with ministry backing, we’re selling in Delhi – a dream come true,’ he said. His products stand out for their handcrafted purity and intricate designs.
Beyond immediate sales, Pariskriti builds crucial market linkages. It educates urban buyers on handloom’s value, revives fading crafts, and injects vitality into rural economies. As the event gains momentum, it promises to redefine the handloom landscape, one direct transaction at a time.