The music landscape is undergoing a seismic shift, and National Award-winning artist Swanand Kirkire is sounding the alarm. Songs today barely have a shelf life, fading into obscurity within weeks, a phenomenon he attributes partly to the rise of artificial intelligence.
In a candid conversation, Kirkire delved into how AI tools are revolutionizing music production. They’re enabling creators to generate tracks, lyrics, and even full compositions at breakneck speeds. ‘AI is being used in every department of the music industry,’ he noted. ‘This will make production even quicker, but what does that mean for the future?’
Kirkire views this as a global dilemma, with musicians worldwide wrestling with technology’s double-edged sword. Faster output might flood the market, diluting quality and emotional depth. Yet, he sees potential for innovation, predicting ‘exciting times ahead’ as new doors open for artistic expression.
Amid these transformations, Kirkire’s recent release ‘Bandwale’ on Prime Video stands out. Collaborating with Ankur Tewari, the series showcases his knack for blending narrative with melody, proving human creativity endures even in an AI-driven era.