Shakeel Ahmad Khan, a leading voice in the jewelry trade, has issued a stark warning: prohibiting hijab-wearing women from entering shops will devastate merchants’ bottom lines. This comes amid a surge in shop policies aimed at curbing theft but criticized for fostering division.
Recent viral videos showing altercations at prominent jewelry outlets have ignited public fury. Women in hijabs, often out shopping for special occasions, were turned away, prompting accusations of bias. Khan, speaking at a traders’ conclave, dissected the fallout. ‘These policies ignore our reality,’ he said. ‘Diverse customers drive our revenue, and exclusion means empty showrooms.’
Market analysis supports his claim. Peak seasons see hijab-clad buyers contributing significantly to gold and diamond sales. Khan cited internal data showing potential revenue hits of up to 25% if trends continue. ‘We’re not just losing sales; we’re eroding trust,’ he added, urging a rethink.
Voices from the ground affirm the damage. A veteran jeweler lamented forgone deals worth lakhs, while younger entrepreneurs fear long-term brand harm. On the flip side, some owners defend the bans, pointing to spiked robbery attempts where disguises played a role.
Khan advocates tech-driven alternatives like AI facial recognition and bag checks. ‘Security shouldn’t come at the cost of humanity,’ he concluded. As stakeholder meetings loom, the jewelry sector braces for what could be a defining moment in balancing safety and sales.