Gold has long been India’s go-to for wealth, and a fresh report confirms jewelry reigns supreme for 86% of the population. But here’s the twist: the new generation is shaking things up with trendy, unconventional choices.

Traditional weddings and festivals still drive massive demand for ornate pieces. However, urban youth are pivoting towards sleek, versatile jewelry that fits fast-paced lifestyles. Think stackable rings, choker necklaces, and customized pendants over bulky heirlooms.

Data shows a 25% rise in silver and fusion metal jewelry sales, alongside ethical diamonds. Social media influencers are fueling this shift, showcasing affordable luxury that aligns with eco-conscious values.

Market leaders highlight how technology is enabling this evolution. AR try-ons and AI design tools let buyers create bespoke items from home. ‘We’re witnessing a democratization of jewelry,’ says a top retailer CEO.

With economic growth propelling the sector, this generational handover could redefine India’s $100 billion gem industry. Tradition endures, but innovation leads the sparkle.