In response to the recent events in Pahalgam, key national travel associations are spearheading the ‘Rally for Valley’ campaign. This initiative aims to reassure travelers and revive tourism in Kashmir. The Travel Agents Association of India (TAAI), led by President Sunil Kumar, is actively involved, with a delegation of travel industry leaders present to demonstrate their commitment. Simultaneously, the Travel Agents Federation of India (TAFI) is organizing a significant meeting in Srinagar and Pahalgam to foster confidence within the travel community. The campaign focuses on combating negative perceptions and highlighting the safety and attractiveness of Kashmir as a premier travel destination, with calls for enhanced safety measures for tourists to support the vital tourism industry.
