Good news! Facebook is dropping its plans to show ads on its popular messaging service WhatsApp. According to a report by the Wall Street Journal, WhatsApp disbanded the team working on integrating ads on to the platform recently; even the code related to the project was deleted from the app.

When Facebook bought WhatsApp in 2014 for $19 billion, Mark Zuckerberg said the company won’t push to introduce ads in the chat app. In 2016, the social media giant began sharing some user data from WhatsApp to Facebook for better ad targeting. It also planned to introduce ads in the platform — one of the major reasons why WhatsApp‘s co-founder, Jan Koum, left the company in 2018.